News Website
Development & SEO
Hey!
Go to any country.
Open up Uber Eats.
Sort by “most popular”.
And you’ll see the same thing.
Mcdonald’s, KFC, Subway, etc.
All at the top.
How and why?
They understand the importance of ranking at search engines where buyers are searching.
Let me ask you this.
Are we doing the same for Merliance?
Are we showing up when our customers are trying to find us?
Are we ranking on Google search?
Is our website and its SEO costing us business reputation and revenue?
Here’s the reality:
83% of buyers research online before making a decision.
A weak website or poor SEO means missed leads and lost revenue.
News Website Development
Overview
Our goal is to design and develop modern, elegant, and high-conversion news websites that deliver an exceptional reading experience while driving audience engagement and growth. Each website is crafted to ensure that content is easily readable, well-structured, and optimized for both users and search engines.
We focus on creating scalable, visually engaging, and performance-driven platforms that enhance credibility, improve content discoverability, and convert visitors into loyal readers and subscribers.
Objectives
Enhance Readability
and User Experience
Ensure all content is easy to read, visually engaging, and structured for seamless navigation across devices.
Strengthen Brand Credibility
Build a clean, modern, and professional interface that reflects trust and authority in the news industry.
Increase User Engagement
Encourage readers to explore more articles through strategic internal linking, related content recommendations, and intuitive layout design.
Boost Organic
Visibility
Optimize on-page elements, content hierarchy, and metadata to improve search rankings and attract more organic traffic.
Improve Content Discoverability
Implement SEO-friendly architecture and tagging systems to make articles easily searchable by both users and search engines.
Maximize Conversions and Subscriptions
Integrate clear CTAs, newsletter sign-ups, and engagement tools to convert casual visitors into regular readers or subscribers.
Ensure Scalability and Performance
Develop a fast, secure, and scalable website that can handle increasing content volumes and traffic growth efficiently.
Leverage Multimedia for Higher Engagement
Incorporate videos, podcasts, infographics, and interactive media to enrich storytelling, increase on-page time, and enhance audience retention.
Why a Modern Website is Essential Today
In today’s fast-paced digital world, your website is often the first impression your audience gets — and first impressions matter. A modern, well-optimized website not only builds credibility but also plays a crucial role in attracting, engaging, and retaining visitors.
For news platforms, where information moves quickly, a modern website ensures:
Readers expect instant access to content; speed directly impacts both user satisfaction and SEO rankings.
With most readers consuming news on smartphones, a responsive design is no longer optional — it’s essential.
Clean typography, structured layouts, and proper spacing enhance the reading experience and content comprehension.
Modern SEO practices, from structured data to optimized headlines, help your content appear where your audience is searching.
A professional, up-to-date website reflects credibility and reliability — key factors for any news or media brand.
When users can easily read, share, and interact with your content, engagement naturally increases, turning casual visitors into loyal readers.
In short, a modern website is no longer optional — it’s a strategic necessity to connect with audiences, strengthen brand authority, and drive measurable growth in an increasingly competitive digital landscape.
SEO Setup
Overview
Our SEO setup for news and media websites focuses on building a strong technical and content foundation that enhances visibility, strengthens authority, and maximizes reader engagement. From site architecture to meta optimization, every element is fine-tuned to help your platform perform at its best.
1
Dynamic Meta Content
How we do it:
We implement dynamic meta titles and descriptions that automatically adapt based on article categories, topics, and keywords.
Why it’s important:
Meta data directly impacts how your articles appear in search results. Optimized, keyword-rich snippets improve click-through rates and ensure consistent SEO performance across thousands of pages.
Technical SEO
How we do it:
We conduct a full technical audit and optimize site speed, mobile responsiveness, crawlability, and indexation. Key fixes include canonicalization, HTTPS enforcement, and XML sitemaps (including Google News-specific ones).
Why it’s important:
A technically sound website ensures search engines can efficiently discover, crawl, and index your latest articles — especially crucial for timely news updates.
2
3
On-Page SEO Optimization
How we do it:
We optimize article headlines, H1–H6 hierarchy, image alt tags, internal links, and keyword placement within editorial standards.
Why it’s important:
On-page SEO strengthens the connection between your content and target queries, improving visibility for trending and evergreen topics alike.
Category Page SEO
How we do it:
We optimize category and section pages (e.g., Politics, Sports, Business) with descriptive titles, meta data, and targeted internal linking.
Why it’s important:
Category pages often have strong authority and ranking potential. When optimized, they help distribute link equity and improve user navigation while ranking for broader topic keywords.
4
5
Tagged Pages Optimization
How we do it:
We analyze and restructure tag pages to eliminate duplicates, merge related tags, and improve internal linking relevance.
Why it’s important:
Proper tag management prevents keyword cannibalization, reduces crawl waste, and helps search engines better understand topic clusters, improving rankings for related stories.
Authority Building & Domain Strengthening
How we do it:
Through targeted link-building campaigns, digital PR, and strategic partnerships, we help your website earn high-quality backlinks and mentions from reputable media and industry sources.
Why it’s important:
Strong backlinks boost domain authority, improve trust, and make it easier for new content to rank quickly.
6
7
News & Article Schema Markup
How we do it:
We add structured data (Article, NewsArticle, and Breadcrumb schema) to help Google understand article details, authorship, publication time, and context.
Why it’s important:
Schema markup enhances visibility in Google Top Stories, Discover, and rich snippets, driving more qualified traffic to your site.
Content Syndication
How we do it:
We ensure proper canonical tagging and implement syndication protocols that identify the original publisher while still distributing your content across partner sites.
Why it’s important:
This prevents duplicate content issues and ensures your original stories retain full SEO value and visibility in search results.
8
9
Crawl Paths Optimization to Older Content
How we do it:
We enhance internal linking structures and add related articles or “Most Read” sections to improve discoverability of archived or evergreen content.
Why it’s important:
Optimized crawl paths help search engines rediscover older yet valuable content, boosting traffic from previously underperforming pages.
RSS Feeds Optimization
How we do it:
We structure and maintain RSS feeds for Google News, Feedly, and syndication platforms to ensure seamless content delivery.
Why it’s important:
Optimized RSS feeds help Google and content aggregators detect and index new stories faster, improving reach and timeliness.
10
11
Internal Linking Optimization
How we do it:
We refine your internal link structure by connecting relevant articles, removing links with unnecessary parameters, and ensuring proper hierarchy between categories and tags.
Why it’s important:
Strong internal linking improves crawlability, distributes authority efficiently, and guides readers to more relevant content — boosting session duration and engagement.
XML Sitemap for News Websites
How we do it:
We build and maintain both standard and Google News XML sitemaps that automatically update when new articles are published.
Why it’s important:
A well-structured sitemap ensures that your latest stories are discovered and indexed quickly by search engines and news aggregators.
12
13
Meta Tags for Google Discover
How we do it:
We optimize meta titles, featured images, and publication data following Google Discover’s content preferences.
Why it’s important:
This helps your articles appear in personalized content feeds, increasing organic impressions and traffic from highly engaged audiences.
Content Readability & Engagement Optimization
How we do it:
We enhance typography, layout, and paragraph spacing for an effortless reading experience across all devices.
Why it’s important:
Readable and visually balanced content improves dwell time, lowers bounce rates, and increases engagement — all key ranking signals for SEO.
14
15
Core Web Vitals Optimization
How we do it:
We enhance loading speed, interactivity, and visual stability through caching, compression, and CDN integrations.
Why it’s important:
Meeting Google’s Core Web Vitals standards ensures your website delivers an optimal user experience, improving both rankings and reader retention.
Analytics & Tracking Setup
How we do it:
We integrate Google Analytics 4, Search Console, and tracking dashboards to monitor performance, keyword trends, and user engagement.
Why it’s important:
Data-driven insights allow you to measure growth, identify top-performing stories, and continuously refine your SEO strategy.
16
Our comprehensive SEO setup ensures your news website is optimized for both readers and search engines. By combining technical excellence, structured data, and user-focused optimization, we help your platform achieve lasting visibility across Google News, Discover, and organic search results — turning every article into an opportunity for growth.
AI Visibility
Overview
As search evolves beyond traditional SEO, AI visibility has become a critical factor in how news websites reach audiences. Modern readers increasingly discover content through AI-powered platforms — including Google’s Search Generative Experience (SGE), Discover, and conversational AI tools like ChatGPT and Perplexity.
Our AI Visibility strategy ensures your content isn’t just searchable — it’s understood, recommended, and referenced by both search engines and AI systems.
How We Do It
1
LLM-Optimized Content Structure
We refine content to align with how AI models interpret, summarize, and recommend articles. This includes using semantically rich keywords, structured data, and contextually clear language that helps LLMs understand the “who, what, where, and why” of every story.
Entity-Based Optimization
We integrate named entities (people, places, organizations, events) within content to help AI systems form accurate knowledge graphs. This ensures your articles are correctly attributed and linked to trending topics or public figures.
2
3
AI-Friendly Metadata & Schema
We enhance article metadata and schema markup (Article, NewsArticle, Author, Publisher) to improve content discoverability by Google’s AI algorithms, ensuring stories surface in SGE summaries and Discover feeds.
Topical Authority Signals
We build internal link structures and category depth around recurring topics (e.g., elections, climate, economy) to establish your website as an authoritative source — a key factor for AI-driven ranking systems.
4
5
Readability & Context Enhancement
We optimize headlines, introductions, and summaries for clarity and coherence. Clear, factual content improves how AI models interpret and quote your news pieces when generating summaries or responses.
Content Freshness & Update Signals
We implement structured timestamps and “last updated” data so that AI systems recognize your content as timely and reliable — essential for breaking news or developing stories.
6
7
Author & Source Transparency
We include verified author profiles, publication dates, and editorial transparency signals. These improve your site’s E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness), which AI systems increasingly use to gauge reliability.
Why It’s Important
Well-structured and semantically clear articles are more likely to appear in AI-driven summaries, SGE carousels, and Discover recommendations.
Optimized articles are more frequently referenced or summarized by LLMs, expanding brand visibility beyond traditional search.
AI-first optimization prepares your site for ongoing search evolution, ensuring your stories stay visible across emerging discovery platforms.
Clear, verified, and contextual content builds credibility with both readers and algorithms — improving long-term engagement and rankings.
AI visibility is the next frontier of SEO for news publishers.
By combining semantic optimization, structured data, and E-E-A-T principles, we ensure your news stories aren’t just indexed — they’re understood, recommended, and trusted by the next generation of AI-driven search systems.
Implementations & Setup
Overview
To ensure long-term SEO performance, data accuracy, and AI visibility, we handle the complete technical implementation and setup of all critical backend tools and configuration files. These elements help search engines, analytics tools, and AI crawlers understand, index, and measure your website’s performance effectively.
1
Sitemap.xml
What we do:
We create and maintain an optimized sitemap.xml file that automatically updates as new articles or pages are published.
Why it’s important:
A sitemap provides search engines with a clear roadmap of your website’s structure, helping them index new content quickly and accurately — crucial for news sites with frequent updates.
Robots.txt
What we do:
We configure your robots.txt file to guide search engine bots on which parts of your site to crawl and which to exclude.
Why it’s important:
Proper robots.txt setup ensures optimal crawl efficiency, prevents duplicate indexing, and protects sensitive or irrelevant pages from appearing in search results.
2
3
llms.txt
What we do:
We implement the emerging LLMs.txt protocol to define how AI crawlers and large language models (such as ChatGPT, Perplexity, and Gemini) can access and use your content.
Why it’s important:
This gives publishers control over AI content usage, ensuring that your original articles are properly attributed, protected, and ethically utilized by AI-driven platforms.
Google Analytics
What we do:
We install and configure Google Analytics 4 (GA4) to track traffic, user behavior, engagement, and conversion metrics.
Why it’s important:
Analytics data helps measure audience performance, identify top-performing stories, and guide content and SEO strategies based on actual reader insights.
4
5
Smartlook Setup
What we do:
We integrate Smartlook to record and analyze user sessions, heatmaps, and behavior flows.
Why it’s important:
Smartlook helps visualize how readers interact with your site — revealing usability issues, drop-off points, and engagement opportunities that can boost UX and conversions.
Meta Pixel Setup
What we do:
We install Meta Pixel (Facebook Pixel) to track conversions, user activity, and ad performance across Meta platforms.
Why it’s important:
It enables retargeting, audience building, and more effective ad campaigns — helping you reconnect with readers who have visited your website.
6
7
Google Tag Manager
What we do:
We set up and configure Google Tag Manager (GTM) to manage all marketing and analytics tracking scripts from one centralized dashboard.
Why it’s important:
GTM simplifies tag management, improves website performance, and allows for faster deployment of tracking codes without affecting site speed or code integrity.
Google Search Console
What we do:
We connect your website to Google Search Console to monitor indexing, keyword performance, and technical SEO health.
Why it’s important:
It provides direct insights from Google on how your site appears in search results, identifies crawling or indexing issues, and ensures continuous visibility optimization.
8
This comprehensive Implementation & Setup ensures your website’s technical foundation is strong, measurable, and AI-ready.
By managing essential tools and files — from sitemaps and analytics to LLMs.txt and tracking integrations — we create a unified ecosystem that supports ongoing SEO growth, audience insights, and future AI visibility.
Diversified Content Strategy
Overview
For news and media websites, visibility depends not only on publishing frequency but also on how content is distributed, repurposed, and amplified across digital platforms.
Our diversified content strategy ensures your stories reach wider audiences, earn backlinks, and build lasting authority across search and AI discovery channels.
Our Approach Includes
1
Multimedia Storytelling
We enhance editorial content with images, short videos, and data visuals to make news articles more engaging and shareable — improving performance on Google Discover, social media, and video platforms.
Infographics & Visual Reports
We create data-driven infographics and visual summaries of major stories, trends, or research pieces. These assets are ideal for link building and off-page sharing, often earning organic citations and embeds from other media outlets.
2
3
Press Releases & News Distribution
We craft and distribute optimized press releases across top-tier news and PR networks to strengthen brand visibility, attract backlinks, and establish authority in your niche.
Guest Contributions & Editorial Collaborations
We identify relevant media partnerships and guest publishing opportunities to expand reach and position your publication as a thought leader across key topics.
4
5
Syndication & Content Republishing
We implement structured content syndication strategies that maintain canonical attribution — ensuring your original stories are cited properly and continue to build SEO equity.
Social Amplification
We optimize social metadata (Open Graph, Twitter Cards) and create SEO-aligned social snippets that drive engagement and click-throughs from Facebook, LinkedIn, and X (Twitter).
6
7
Video & Podcast Optimization
We assist in setting up YouTube SEO and podcast distribution, aligning titles, descriptions, and timestamps for better discoverability in Google’s video and audio search results.
PDF & Resource Publications
We design PDF reports, whitepapers, or topic recaps that summarize key coverage areas or research-backed content — ideal for backlink outreach and media citations.
8
9
Journalist & Blogger Outreach
We conduct targeted outreach campaigns to connect with journalists, bloggers, and editors who cover your focus topics, helping earn contextual, high-authority backlinks.
Forum & Community Engagement
We engage on relevant online communities (like Reddit, Quora, or niche news discussions) by sharing insights and referencing published stories to generate referral traffic and brand mentions.
10
11
Brand Mentions & Citations
We monitor and secure brand mentions across media outlets, podcasts, and aggregator sites — converting unlinked mentions into backlinks where possible.
Content Repurposing for AI Platforms
We adapt and optimize selected articles for AI-driven channels (e.g., summaries for Discover, LLM-friendly versions for ChatGPT, or data-rich stories for Perplexity), extending your reach across emerging discovery ecosystems.
12
Why It Matters
A diversified content and off-page SEO strategy ensures your news website doesn’t just publish stories — it builds authority, earns citations, and attracts continuous traffic from multiple discovery sources.
This multi-channel approach enhances credibility, reinforces topical expertise, and positions your publication as a trusted source across Google Search, Google News, Discover, and AI-driven platforms.
Our Process
Research
At this stage, we will collect all the information that will be required for decision making in the next stages. Information collected during the research will become raw material to strategise and to create a digital marketing campaign.
Create
Once we collect information at the research stage, we can now start creating: Digital Marketing Objectives / Goals, Digital Marketing Strategy, and Digital Marketing Plan.
Promote
After your primary digital identities are fully ready, we will start promoting them. That means you want relevant people to start coming to your primary digital identities. This is also called generating relevant traffic. Relevant traffic is an important word here.
Analyse
At this stage, we look the various analytics including the most important analytics, i.e., Website / Blog / App analytics and compare them with your goals. We also understand where changes must be made to bridge the gap between goals and actuals.
Optimise
At this stage, based on analysis / observations, you start making changes (fine-tuning). The changes could be in your primary digital identities or digital marketing channels. Changes are also referred to as content and design of your identities / promotional communication.
Who We Are
We are a tech-enabled digital marketing solutions provider – we create custom strategies for each of our clients based on their needs and goals.
Through our years of experience, we’ve also learned that while each channel has its own set of advantages, they all work best when strategically paired with other channels.
97%
Client Retention Rate
40+
Industries Serving Experience
3+ Years
Average Client Tenure
500+
Clients Served
